Kewal Kiran Clothing Limited (KKCL), which owns brands such as Killer, Integriti, and Lawmanpg3, has been named the official kit sponsor of the Indian cricket team.
KKCL an official kit sponsor of Team India
ITW Catalyst, a sports consulting organization, helped organize the collaboration. As part of the agreement with the Board of Control for Cricket in India (BCCI), KKCL will use the brand Killer logo on Team India’s gear until May 31, 2023. The brand will be placed on the right upper breast of the Team India shirt.
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Kewal Kiran Clothing Limited succeeds e-sports platform MPL Sports, which signed a three-year agreement with BCCI in November 2020 that was set to expire in December 2023. As the official gear sponsor, MPL was paying Rs 65 lakh every match. The sponsorship agreement with the BCCI will allow KKCL to reach out to millions of fans as it expands its retail network.