BCCI Announces Herbalife As Its Official Partner For TATA IPL 2023

“The Board of Control for Cricket in India (BCCI) has joined forces with the premier global nutrition company, Herbalife, to announce the latter as one of the official partners for TATA Indian Premier League (IPL) 2023. This collaboration of two powerful brands with a shared passion for sports has set the excitement level of cricket fans soaring.

Official Partner For TATA IPL 2023

Herbalife’s proven record of optimizing athletes’ performance with its high-quality, science-backed food products has made it an excellent partner for IPL. The tournament is set to commence on March 31 and continue until May 28, giving cricket enthusiasts in India and across the world a reason to cheer. Stay tuned for more updates on the IPL 2023 and its partnership with Herbalife!”

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“Mr. Jay Shah, Secretary of BCCI, expressed his delight in welcoming Herbalife as an Official Partner for the TATA IPL 2023. He further added that IPL has set a benchmark among the world’s most successful sporting leagues and partnering with a global brand like Herbalife, which is renowned for its science-based sports nutrition products, is a great opportunity. The brand’s expertise in understanding the nutritional needs of athletes makes it an excellent fit for IPL.

Mr. Arun Singh Dhumal, IPL Chairman, echoed this sentiment and stated that the impact of science-backed nutrition on an athlete’s performance is well-known, making Herbalife an ideal partner for IPL. The association with Herbalife is expected to contribute significantly to the various levels of cricket and provide a better understanding of well-being and nutrition both on and off the field. Stay tuned for more exciting updates from the world of cricket!”

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Herbalife India’s Senior Vice President and Managing Director, Mr. Ajay Khanna, expressed his delight at the company’s association with TATA IPL 2023, stating, “We are thrilled to be partnering with one of India’s and the world’s most significant sporting events. Herbalife is renowned for its connection with hundreds of world-class athletes and sporting events, and it is a matter of pride for us to add IPL to that list.

This partnership truly reflects our passion for this incredible sport. It bolsters Herbalife’s mission for better nutrition, empowering people to achieve their full potential through healthier choices for health and wellness.” Herbalife is the official partner for TATA IPL 2023 and proudly sponsors over 150 world-class athletes, teams, and events worldwide, including sports legends like Mary Kom, Manika Batra, Lakshya Sen, and Virat Kohli, who the company recently signed.

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Mr. Khanna emphasized that “nutrition and diet are the most important factor in an athlete’s career, as it helps them build the right physique for their game,” adding that Herbalife would be a one-stop solution for all their nutritional needs, from breakfast to post-workout meals.


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